Sustainability Communication Etiquette

Can you spot the difference in the two communication examples above? Give it a try and then compare your answer with our tips on sustainability communication below.

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Tip #1: Show your excitement and clearly state your motivations.‍

What could be more inspiring?

Tip #2: Emphasise the journey. 

Sustainability doesn’t happen overnight, and it’s good to be transparent about this. 

Tip #3: Keep your language simple yet informative. 

Avoid being too technical to keep your audience’s attention as long as possible.

Tip #4: Focus on emissions management and reduction over compensation.

This is essentially the difference between carbon neutral and net-zero. We want to reduce as much as we can and only use compensation as a last resort, using high-quality credits. 

Tip #5: Beware of greenwashing 

Avoid using the words offset, offsetting or carbon neutral.

Tip #6: Use the ‘Notify Employees' button on your announcement posts

Beyond the communication activities you do via your company accounts, consider also utilising the probably biggest multiplicator you have: your employees! Encourage your employees to share and engage with the announcement.

Tip #7: Share the links to your announcements in internal communication channels

For example, share important social media posts, milestones and announcements on Slack or Microsoft Teams

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